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Digital Product Management & Marketing Solutions Architect
I am a digital product manager and marketing solutions architect with expertise in personalization, process optimization, and scalable marketing solutions. Experienced in training teams and clients in both technical and strategic capacities to drive adoption and operational excellence. Known for simplifying complex Marketing Cloud solutions into actionable strategies that enhance customer engagement and streamline operations.
Key Skills and Areas of Expertise:
Digital Product Management: Strategy, roadmap development, lifecycle management
Marketing Solution Architecture: Designing, implementing, and optimizing multi-channel marketing solutions
Customer-Centric Campaigns: Tailoring email, social media, and automation strategies for personalized experiences
Technical Proficiency: Advanced in Salesforce Marketing Cloud, Marketo, ExactTarget, HTML, CSS, AMPscript
Analytical Tools: Skilled in Google Analytics, Tableau, GTM, JIRA, and Adobe Creative Suite
Cross-Functional Leadership: Adept in coordinating across teams in fast-paced, agile environments
Industry Experience: Communications, e-commerce, high-tech, healthcare, renewable energy, education, and freight.
Salesforce Profile
Marketing Technical Background
Marketing Technical Background
Salesforce Marketing Cloud
Salesforce Pardot
Marketo
Act-On
Listrak
Dotmailer
Active Campaign
Tableau
HTML/CSS
PHP
Javascript
SQL
Ampscript
Adobe Creative Cloud: Photoshop/Dreamweaver/InDesign/Illustrator/Audition
Google Analytics
Tableau
Excel/Google Sheets
Google Tag Manager
Project Management
Project Management
WorkFront, Teamwork, JIRA, Trello
CRMs
CRMs
Salesforce/Microsoft Dynamics/Netsuite
CMS
CMS
WordPress, Magento, Sitecore, Salesforce Lightning, Processwire
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Google Sites
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